17 Sep Vierbicher in Print

Every so often our staff make time to share what we’ve learned with others. Check out the links below to some of the stories from the past few years where we’ve been able to explore new trends shaping our industry in detail. Main Street Now March-April 2013 Crowd Funded Real Estate See how the buy local model that supports small business growth can be translated into a strategy for bricks and mortar projects. The current economic climate has created a challenging environment for developers and municipalities looking to advance new development initiatives. With constrained lending markets and municipal finances, raising private-sector funds is critical. This has created new community development strategies, with community-supported movements such as “locavesting” and “slow money” supporting small business growth. Read More: //www.preservationnation.org/main-street/main-street-news/story-of-the-week/2013/130506crowdsource/crowdfunded-real-estate.html#.Ui8lUsY3uIg  Heartland Real Estate Business COVER STORY, March, 2013 What Does Shovel Ready Say About Your Business Park? Public, private sector work together to retool business and industrial parks for the 21st century. Errin Welty Most business and industrial parks pride themselves on providing quality development sites that make it easy for businesses to meet relocation and expansion needs with minimal effort. However, some parks, encouraged by state-level economic development efforts, are pursuing certifications that provide third-party verification of their development-ready status. Certified site programs, also known as shovel-ready sites, have been around for a number of years at the national level with national site selection firms providing verification that a site meets basic criteria and is ready for development. Michigan was an early adopter in the Midwest, with industrial park standards set as early as 1969.  In the late 1990s, states with industrially focused business attraction programs began to develop standardized programs for parks within its boundaries to better identify and market sites suitable for large-scale commercial development. Now, virtually every Midwestern state has a program in place. This article explores the benefits and drawbacks to site certification on an individual park level. Heartland Real Estate Business COVER STORY, MARCH 2012 ART OF REINVESTMENT Public, private sector work together to retool business and industrial parks for the 21st century. Errin Welty Many of the communities and industrial parks benefitting from increased activity are forward thinking in designing infrastructure and policies to enhance local assets and support private sector investment. These communities have created synergies between local infrastructure, regulatory structure and fiscal or support structures to best attract and serve specific local industry needs. In contrast to the industrial redevelopment projects typically profiled in real estate publications, where industrial areas are reinvented as mixed-use areas, the examples that follow highlight communities that have made a commitment to reinvest and strengthen industrial areas. The examples highlight business and industrial parks that underwent successful expansions or renovations to accommodate the modern needs of traditional and/or emerging industrial sectors, and as a result retained and recruited industrial sector businesses and jobs. Read more: //www.heartlandrebusiness.com/articles/MAR12/cover3.html
 Heartland Real Estate Business COVER STORY, JULY 2011 RETHINKING BUSINESS Next-generation business parks in Wisconsin offer targeted industry amenities. By: Errin Welty
Business and industrial parks have a long history in Midwestern communities. Many municipalities began to create designated parks in the early to mid 1970s with the goal of providing dedicated, affordable land to entice new and expanding businesses to locate in the community. While larger metropolitan regions often boast a handful of private parks touting a high-end corporate image and associated amenities package, in the majority of small and mid-sized communities, municipally-owned parks offer the greatest source for development-ready land parcels, especially for manufacturing and industrial users where vacant land with suitable zoning may otherwise be scarce. Read more: //www.heartlandrebusiness.com/articles/JUL11/cover1.html
 Planetizen Strategic Planning for Stagnating Strips Monday, May 23, 2011 – 8:07am PDT by ERRIN WELTY Deteriorating commercial strips are commonplace in today’s auto-oriented suburbs. Errin Welty outlines her strategy for turning stagnating strips into vibrant shopping districts. Read more: //www.planetizen.com/node/49502
Main Street Now Key Trends for Retail Success By Errin Welty, Vierbicher, LLC Main Street Story of the Week | August 21, 2012 |
While many communities are still reeling from the after effects of the recession, consumers are opening their wallets again. Savvy business owners are taking the opportunity to review their marketing plans and position themselves to capture future sales. In many cases, retailers are finding that today’s shoppers think and act differently when it comes to finding and visiting local retailers and restaurants. These new customers often enjoy shopping locally, but are more likely to seek information about local businesses from online sources than from word of mouth and traditional marketing sources. Read more about these trends and retailer strategize to adapt: //www.preservationnation.org/main-street/main-street-news/story-of-the-week/2012/120821retailtips/key-trends-for-retail-success.html
 Main Street Now March/April 2010 Making the Business Case for Retail Leasing (must be a Main Street member to download) By Errin Welty
Filling vacant retail space is a persistent challenge. Every commercial district has a few stubborn vacancies that detract from its visual appeal. Find out how to assess these spaces and work with resistant landlords.
Dane County Market Blog 2010 Local communities offering no and low-cost home buyer loans Errin Welty
While most buyers focus on selecting the physical house of their dreams, few realize the home buying process also entails shopping for the best fit community as well. Namely, when you are in the market for a new home, you are not only making a real estate decision, but also a strategic decision to become part of a particular community. Some of these community-based considerations are obvious – consider schools, property taxes, parks, etc. But many would-be home-buyers are not aware that this process of choosing a community can be a two-way partnership. Many communities that lack available land for new housing development are choosing to actively court new home buyers through financial programs designed to encourage reinvestment in the community.  Many hidden gems within established or historic neighborhoods require time and money for home improvements to update and modernize the property. The ability of home buyers to take advantage of government loan and grant programs to fund these activities can significantly leverage residential investment dollars. Read more: //www.danecountymarket.com/article.jsp?id=1049    
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