Kronenwetter is a rapidly growing community of 7,500 located just south of Wausau, Wisconsin. The community has a significant concentration of construction and manufacturing entities which were hit hard by the economic downturn. An additional challenge for the Village was the presence of four competing tax increment districts, which were developed to fund infrastructure but which had not succeeded in attracting subsequent commercial development.
Vierbicher worked with the Village on an 8-month project to develop an Economic Development Strategic Plan for the Village moving forward. The plan addressed fiscal, organizational and oversight issues while also identifying potential strategic partnerships, marketing initiatives and procedural improvements to assist the Village in improving their regional reputation, leverage scarce resources and better coordinate work flow to provide a seamless process for responding to economic development prospects.
The planning process included input by the Economic Development and Marketing Committee, a community values survey and extensive stakeholder input from local business and property owners as well as regional partners to gauge the current position and future opportunities within the Village.